Minutes From NAMA Board Planning Meeting
I don't know how well this will work but I'm going to post the full minutes from the meeting today. We'd love to have your feedback.
Gateway NAMA
Board Planning Meeting
May 25, 2005
11:30-1:30
In attendance: Becky Rasmussen, Sue Derscheid, Rhett Hawkins, Marie Findley, Joyce Koranda, Chris Luelf, Chuck Zimmerman (via phone)
-Introductions/Materials distributed regarding positions
-Financial Report
-current checking account balance: $12,221.45 (additional $1,000 or so in CD)
-big expenses for 2004-2005: Ag Day 2004 (ball game); Ag Day 2005 (media materials); donation to student chapter
-Membership Report
-current membership at about 84 – remained relatively consistent throughout the year
-Chris and Joyce are going to work on putting together a more formal membership plan for the coming year
-need to add possible prospects to the database
- please send any suggestions as far as members/companies to Joyce or Chris in the next couple of weeks
-possibly provide NAMA informational materials to local HR managers (O&B, Brighton, Monsanto, associations)
-more follow-up with expired members
-more recognition of new members – feature on Web site, follow-up calls from board members, greeting at meetings, possible gift, information packet with
Gateway schedule upon registration
-Thoughts on 2004-2005 Program Year
-all present (and surveys) agreed that meeting with Ag Club was a positive move; need to take a more active role in planning and implementation of next year’s programs – plan on taking control at least every other month; possibility for outside meetings and events when the topic warrants it
-need to talk to Ag Club about switching meeting day to Tuesday for a change to draw in members who may not have been able to attend in the past
-all agreed that the Sheraton is a good meeting location
-keep the sponsorship idea – but do away w/ the alcohol at the reception
-need to get final numbers from Ag Club as far as the costs involved with the Sheraton
-may want our communications chairs to work with Ag Club to get consistent signage (joint sign or banner)
-Program Ideas for 2005-2006
-Blogging 101 w/ Chuck Zimmerman (blogging, RSS, podcasting)
-Agency Panel – possibly with creative directors at local ag agencies, including Anheuser-Busch’s agency if possible; discussion of what makes for good creative, how ag creative differs from mainstream, etc.
-A Second Look at the Rural Lifestyle Market – research from Susan Spaulding at Market Directions; representative of Small Farm Today. Need to pin down exact format but agreed that this is still a hot topic.
-Media Research – MRI or Forrester were suggested as speakers
-St. Louis as the Bio-Belt – bring in RCGA/Coalition for Plant & Life Sciences to discuss the development and marketing of the St. Louis region as a center for these activities.
-Cardinals marketing/PR and/or St. Louis Blues marketing/corporate sponsors – could be an off-site activity
-Global agribusiness – research specialist from Rabo Agrifinance – hot topics in Brazil, China and elsewhere
-Web site
-Chuck has put together the start of a blogging Web site; Becky has the sign-in info to post; want to sign up other members to allow access
-Need to get the word out to our members about this for feedback; Becky will send e-mail this week or next
-Chuck will be taping meetings throughout the year and posting audio on site
-Everyone needs to remember to either post or pass content ideas along
-Other programs
-Definitely need to continue programming with student chapter – help with fundraising
-Possibly host a 5K run/walk in Columbia in fall or spring to raise money
-Consider holding a Columbia/Jeff City meeting for students/local professionals
-Still offer critique of student marketing presentation – but not necessarily as monthly meeting topic
-Try to work on increased communication throughout the year with the chapter
-Host a beginning of the year happy hour for networking – may help draw some of the younger members
-Tentative location – Schlafly’s brewery
Next board meeting will take place in August. Joint planning meeting with Ag Club on June 7. Also, Leader Training set for Kansas City on June 15th.
Gateway NAMA
Board Planning Meeting
May 25, 2005
11:30-1:30
In attendance: Becky Rasmussen, Sue Derscheid, Rhett Hawkins, Marie Findley, Joyce Koranda, Chris Luelf, Chuck Zimmerman (via phone)
-Introductions/Materials distributed regarding positions
-Financial Report
-current checking account balance: $12,221.45 (additional $1,000 or so in CD)
-big expenses for 2004-2005: Ag Day 2004 (ball game); Ag Day 2005 (media materials); donation to student chapter
-Membership Report
-current membership at about 84 – remained relatively consistent throughout the year
-Chris and Joyce are going to work on putting together a more formal membership plan for the coming year
-need to add possible prospects to the database
- please send any suggestions as far as members/companies to Joyce or Chris in the next couple of weeks
-possibly provide NAMA informational materials to local HR managers (O&B, Brighton, Monsanto, associations)
-more follow-up with expired members
-more recognition of new members – feature on Web site, follow-up calls from board members, greeting at meetings, possible gift, information packet with
Gateway schedule upon registration
-Thoughts on 2004-2005 Program Year
-all present (and surveys) agreed that meeting with Ag Club was a positive move; need to take a more active role in planning and implementation of next year’s programs – plan on taking control at least every other month; possibility for outside meetings and events when the topic warrants it
-need to talk to Ag Club about switching meeting day to Tuesday for a change to draw in members who may not have been able to attend in the past
-all agreed that the Sheraton is a good meeting location
-keep the sponsorship idea – but do away w/ the alcohol at the reception
-need to get final numbers from Ag Club as far as the costs involved with the Sheraton
-may want our communications chairs to work with Ag Club to get consistent signage (joint sign or banner)
-Program Ideas for 2005-2006
-Blogging 101 w/ Chuck Zimmerman (blogging, RSS, podcasting)
-Agency Panel – possibly with creative directors at local ag agencies, including Anheuser-Busch’s agency if possible; discussion of what makes for good creative, how ag creative differs from mainstream, etc.
-A Second Look at the Rural Lifestyle Market – research from Susan Spaulding at Market Directions; representative of Small Farm Today. Need to pin down exact format but agreed that this is still a hot topic.
-Media Research – MRI or Forrester were suggested as speakers
-St. Louis as the Bio-Belt – bring in RCGA/Coalition for Plant & Life Sciences to discuss the development and marketing of the St. Louis region as a center for these activities.
-Cardinals marketing/PR and/or St. Louis Blues marketing/corporate sponsors – could be an off-site activity
-Global agribusiness – research specialist from Rabo Agrifinance – hot topics in Brazil, China and elsewhere
-Web site
-Chuck has put together the start of a blogging Web site; Becky has the sign-in info to post; want to sign up other members to allow access
-Need to get the word out to our members about this for feedback; Becky will send e-mail this week or next
-Chuck will be taping meetings throughout the year and posting audio on site
-Everyone needs to remember to either post or pass content ideas along
-Other programs
-Definitely need to continue programming with student chapter – help with fundraising
-Possibly host a 5K run/walk in Columbia in fall or spring to raise money
-Consider holding a Columbia/Jeff City meeting for students/local professionals
-Still offer critique of student marketing presentation – but not necessarily as monthly meeting topic
-Try to work on increased communication throughout the year with the chapter
-Host a beginning of the year happy hour for networking – may help draw some of the younger members
-Tentative location – Schlafly’s brewery
Next board meeting will take place in August. Joint planning meeting with Ag Club on June 7. Also, Leader Training set for Kansas City on June 15th.
posted by Chuck at 2:01 PM
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